How I Helped Joshua Increase IELTS Course Bookings with Facebook Ads

Client Overview

Joshua runs an IELTS coaching business and was struggling to generate consistent appointment bookings for his courses. He needed a cost-effective way to attract qualified leads and increase enrollments.

The Challenge (Problem Statement) 🚩

Low engagement and conversion rates on previous marketing efforts.
High cost per lead (CPL) with little return.
No structured ad strategy to target the right audience effectively.

Strategy and Execution

✅ Audience Targeting: Defined a highly specific audience based on age, education, and interests related to IELTS, study abroad, and immigration.
✅ Ad Creatives & Copy: Designed engaging ad creatives with compelling copy and a strong call-to-action (CTA).
✅ Campaign Optimization: Implemented A/B testing to refine targeting, creatives, and budget allocation.
✅ Lead Generation Form: Used Facebook’s native lead forms for seamless booking without users leaving the platform.

Results & Key Performance Indicators (KPIs)

📌 Total Leads Generated: 150+ in 30 days.
📌 Cost Per Lead (CPL): Reduced from $8 to $2.50.
📌 Conversion Rate: Increased by 40% compared to previous campaigns.
📌 Ad Click-Through Rate (CTR): Improved by 3x due to optimized creatives and targeting.
📌 Return on Ad Spend (ROAS): Achieved 5x ROI on the ad budget.